Look, I’m a big fan of Christmas music and have the religious behaviors to show it but, whoa!, I turned on KOST on November 9 and Carol of the Bells was playing under the sweltering temps.
A few days later, I turned to 105.1 hoping to hear the latest country hit and Chris Young was the guest deejay. Then, good grief, the Trans Siberian Orchestra’s version of Carol of the Bells hit me like a load of bricks.
I waited for a Thomas Rhett or Luke Bryan tune, or even Chris Young, but nope. Christmas! In the morning, noontime, and nighttime. I could understand or even appreciate a country Christmas song at the top of the hour, at the bottom and at about the quarter hour. But 24 hours a day now?
For about five or six weeks until the Big Day of December 25 and then guess what? The morning of Dec 26 – it’s wham! Back to normal programming.
All right. I started my career for a year in news radio and morphed into a nonprofit gig and radio spot series that spanned 20 years and I’ve never been a genius music director. But, folks, what gives?
Is it advertiser driven?
Common sense would say crank up the Christmas tunes the week of Thanksgiving and let them roll through the night of December 26th at least. I mean that’s still a month. And quite honestly that’s long enough since I also have my own collection.
Since I do enjoy Southern California radio, I listen and pick up on the tunes. However, I think the playlist is probably the same – at least on KOST – from the last ten years and I believe I have it memorized.
So, look, Happy Holidays and Merry Christmas if you don’t me saying. But we’re not even at Thanksgiving.
Oh, well. If that’s how you want to program your stations then I’ll trust that you know best. In the meanwhile, if I want to hear country music past and present then there’s always YouTube.